Urs Hofmann

Urs Hofmann in Ethiopia with GeoEx

Managing Director, Purchasing

Urs, born and raised in Switzerland, credits the Jim Knopf (Jim Button to us Anglos) children's stories with sparking his interest in faraway places. The main character adventured with his friend by steam engine from Europe to Asia.

Urs' globetrotting travel career began in the hotel industry, first in Zurich and then in Honolulu. After relocating to San Francisco, he did a stint with airlines and in corporate travel, and, in 2000, joined the GeoEx team. He could regale you for hours-with a delightful Swiss accent and charming dry wit-with travel tales from his journeys across the Middle East, Europe, Russia, Asia, Africa, Antarctica, and the Arctic. When not planning travel or dreaming up his next adventure, you'll find Urs gardening and painting.

“Not sure what his tricks are, but wish we could use him to book all our air travel all the time.“ – Fiona W., St. Louis, MO

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